Ruff Ryders Entertainment is a New York City-based record label and management company, specializing in hip-hop music. It was founded in 1988 by Chivon Dean and her brothers Dee and Waah. Ruff Ryders' founders were initially famous for managing rapper DMX, who became a multi-platinum star for Def Jam Records in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope Records, and had success with releases from female rapper Eve